西峡香菇：食用菌里食百味

Shiitake mushrooms from Xixia county: the rich flavors of edible fungi

Photo/Henan Daily

“朵形圆整，菇质肉厚，这种香菇一看品质就特别好，我平常煲汤都喜欢按这个标准挑选配料。”长期在外工作的南阳姑娘王梦蝶说，在汤里加入老家的菌菇，是缓解乡愁的一种方式。

"These shiitake mushrooms are top-notch, with their well-rounded shape and meaty texture. When making soup, I always look for these qualities," shares Wang Mengdie, a young woman from Nanyang city in Henan province who has been working far from home for many years. Adding mushrooms from her hometown to her dishes, she says, is her way of alleviating homesickness.

食用菌里食百味，煲汤、烹煮、香菇酱……三十多年来，西峡香菇品质持续提升，深受国内外消费者好评，成了名副其实的金字招牌，这背后离不开地理标志给特色产业带来的升维赋能。

Over the past 30 years, the quality of shiitake mushrooms from Xixia county has continuously improved, making them a beloved choice for consumers both in China and abroad. Whether used for soups, cooking, or in shiitake mushroom sauce, Xixia Shiitake Mushrooms have become a true symbol of excellence. This success is largely due to the benefits of geographical indications that enhance this distinctive local industry.

2022年，西峡企业率先获准使用西峡香菇地理标志保护产品专用标志，南阳地区地理标志产品专用标志使用实现零的突破，为地理标志助力企业高质量发展奠定了基础。

In 2022, enterprises in Xixia pioneered the use of the geographical indication protection mark for Xixia Shiitake Mushrooms, a first in the Nanyang city. That laid a strong foundation for the high-quality development of local businesses through geographical indications.

“我们是全县第一家使用地理标志专用标志的企业。要使用这个标志，企业需要保证‘西峡香菇’品质，确保香菇包装的合规性，维护西峡农业知名品牌和地理标志产品商誉。”西峡县孙氏菌业专业合作社总经理孙伟说。

"We were the first company in the county to use the geographical indication protection mark. To qualify, businesses must guarantee the quality of 'Xixia Shiitake Mushrooms', ensure compliant packaging, and safeguard the reputation of Xixia's agricultural brands and geographical indication products," said Sun Wei, General Manager of the Sunshi Mushroom Industry Cooperative in Xixia.

打造金字招牌非一日之功。“近年来，我们多次对县域‘西峡香菇’地理标志专用标志使用企业召开专题培训会，规范地理标志专用标志的使用行为。”西峡县市场监督管理局局长符丽竹介绍，截至目前，西峡县拥有国家级知识产权优势企业2家，河南省知识产权优势企业12家，9家企业被核准使用“西峡香菇”“西峡猕猴桃”地理标志专用标志。“西峡香菇”入选首批《中欧地理标志协定》正式生效。“西峡香菇”为河南省唯一入选国家2024年地理标志保护工程项目。

Establishing a renowned brand takes time. "In recent years, we have held different specialized training sessions for companies using the geographical indication mark for 'Xixia Shiitake Mushrooms', aiming to regulate its usage," said Fu Lizhu, head of the Market Supervision and Regulation Bureau of Xixia. To date, the county is home to two nationally recognized intellectual property advantage enterprises and twelve such enterprises at the provincial level. Nine companies have been authorized to use the geographical indication marks for 'Xixia Shiitake Mushrooms' and 'Xixia Kiwifruit'. Notably, 'Xixia Shiitake Mushrooms' were selected as part of the first group under the "China-EU agreement on geographical indications". They are also the only product from Henan chosen for the 2024 National Geographical Indication Protection Project.

“下一步，我们将继续坚持‘培育一批、合格一批、推荐一批、使用一批’原则，持续开展地理标志使用工作，助力企业长效发展，全力打造让百姓放心满意的消费环境。”符丽竹说。（中文来源/河南日报 记者/贾永标 译者/曹静怡 英文审校/朱文晓）

"Going forward, we will maintain our strategy of cultivating, qualifying, recommending, and utilizing, to continue our work with geographical indications. This will aid in the sustainable development of businesses and strive to create a consumer environment that inspires trust and satisfaction," adds Fu Lizhu. (Chinese source /Henan Daily Reporter/Jia Yongbiao Translator/Cao Jingyi Proofreader/Zhu Wenxiao)

Web editors: Shen Jianqi, Tong Lin