消费，一头连着宏观经济，一头连着千家万户。正在海南省海口市举行的第五届中国国际消费品博览会如同一把神奇的钥匙，开启了国内外企业交流合作的大门。不少豫企也来到消博会现场“淘宝”，寻找产业链上下游合作伙伴、感知全球消费最新趋势，叩开更为广阔的市场。

Consumption is not only connected to the macro economy, but also to thousands of households. The 5th China International Consumer Products Expo (CICPE), which is being held in Haikou, Hainan Province, is like a magic key that has unlocked exchanges and cooperation between domestic and foreign enterprises. Many enterprises from Henan Province have also come to the CICPE to seek out opportunities, looking for upstream and downstream partners in the industrial chain, sensing the latest global consumption trends, and opening up a broader market.

连续几年来采购的黄淮农产品股份有限公司，是消博会的“老朋友”了。“今年打算考察一些进口牛肉和水果，刚刚已经看了乌拉圭、巴西等国家的展馆，准备再看看国内的海垦和牛等品牌。”4月14日上午，开展不到一个小时，黄淮公司副总经理和贝手里已经收集了一沓产品手册。近年来，消费者对高端农产品的需求旺盛，消博会不仅能帮助企业挑到全球“尖货”，“展会上还能看到世界级的布展潮流，为我们的实体店和展销活动打造消费新场景提供新思路。”他边逛边拍，并将所见实时分享给后方团队。

Huanghuai Agricultural Products Co., Ltd., which has been purchasing products at the CICPE for several consecutive years, is a regular participant at the expo. "We plan to inspect some imported beef and fruits this year. We have just visited the pavilions of countries like Uruguay and Brazil, and we are going to take a look at domestic brands such as Haiken Wagyu." On the morning of April 14, He Bei, the deputy general manager of Huanghuai Company, already had a stack of product brochures in his hand less than an hour after the expo opened. In recent years, consumers have shown a strong demand for high-end agricultural products. The CICPE can help enterprises select top-tier products from around the world. "We can also see the world-class exhibition layout trends at the expo, which provides new ideas for creating new consumption scenarios in our physical stores and exhibition and sales activities." He took photos while visiting and shared what he saw with the team back at the company in real time.

顺应科技产品消费热点，河南省裕隆时代百货有限公司把采购目光投向了智能家居。“这款按摩椅接入了DeepSeek，能够为用户提供智能化健康分析报告，既实用又时尚。”在本届消博会首设的新消费科技展区，裕隆时代采购部经理正忙着体验一款适老化产品，他告诉记者，河南康养市场潜力巨大，裕隆百货旗下的医药健康超市也想抓住银发经济这个细分领域，在消博会上多发掘一些智能家居、健康养生产品。

In line with the consumption hotspots of technology products, Henan Yulong Era Department Store Co., Ltd. (hereafter Yulong) has turned its purchasing attention to smart home products. "This massage chair is connected to DeepSeek and can provide users with intelligent health analysis reports. It is both practical and stylish." In the newly established New Consumer Technology Exhibition Area of this year's CICPE, the purchasing manager of Yulong is busy trying out an elderly-friendly product. He told the reporter that Henan's healthcare market has huge potential, and Yulong's pharmaceutical and healthcare supermarkets also want to seize the niche market of the silver economy and discover more smart home and health care products at the CICPE.

通过消博会，不少国际品牌“走进来”，在丰富我省消费市场供给的同时，也助力河南产业实现升级、深度链接国际市场。

Through the CICPE, many international brands have entered Henan. While enriching the supply of the consumer market in the province, they have also helped Henan's industries achieve upgrades and deepen connections with the international market.

消博会新消费科技展区，一架来自亿航智能的无人驾驶载人航空器引来观众驻足拍照。这家全球领先的城市空中交通科技企业，正把河南看作布局低空经济的重要支点。“亿航已经和河南多地进行了深度沟通，未来将逐步推动河南‘低空+文旅’‘低空+应急’‘低空+物流’等业态布局。”亿航智能副总裁贺天星认为，河南地处中原，发展低空经济市场及区位优势明显，前景可期。公司希望借助消博会与河南深度沟通，打造低空经济的“河南样板”。“尤其在文旅方面，未来客户可以乘着我们研发的全球首款无人驾驶载人航空器，换个视角看洛阳的龙门石窟、看安阳的红旗渠，在空中一览老家河南的壮美山河。”他说。

In the New Consumer Technology Exhibition Area of the CICPE, an unmanned passenger aircraft developed by EHang attracted audiences to stop to take photos. This world-leading urban air mobility technology enterprise regards Henan as an important fulcrum for its strategic layout of the low-altitude economy. "EHang has already had in-depth communications with many places in Henan. In the future, we will gradually promote the layout of such business models as 'low-altitude + cultural tourism', 'low-altitude + emergency response' and 'low-altitude + logistics' in Henan." He Tianxing, the vice president of EHang, believes that Henan is located in the central plains, and it boasts remarkable advantages in both the market and geographical location for the development of the low-altitude economy with promising prospects. The company hopes to have in-depth communication with Henan through the CICPE and create a "Henan model" for the low-altitude economy. "Especially in the future field of cultural tourism, in the air, customers can take the world's first unmanned passenger aircraft developed by us. So they can view the Longmen Grottoes in Luoyang and the Red Flag Canal in Anyang from a different perspective and get a panoramic view of the magnificent mountains and rivers of Henan, their hometown." He said.

作为一种新型经济形态，低空经济展现出巨大的发展潜力。河南积极抢抓低空经济消费新蓝海，出台了《促进全省低空经济高质量发展实施方案（2024—2027年）》，力争在三年内打造出一条涵盖制造、运营、服务的全产业链条。“借助消博会等国家级展会，河南可牵手更多业内领先企业，为低空经济发展赋能。”省商务厅相关人士表示。

As a new type of economic form, the low-altitude economy has demonstrated great development potential. Henan is actively seizing new consumption opportunities in the low-altitude economy and has launched the Implementation Plan for Promoting the High-quality Development of the Province's Low-altitude Economy (2024-2027). It aims to build a comprehensive industrial chain that covers manufacturing, operation, and service within three years. "By leveraging national-level exhibitions such as the CICPE, Henan can partner with more leading enterprises in the industry to empower the development of the low-altitude economy." An official from the Department of Commerce of Henan Province said.

河南超大市场规模优势也吸引了国外展商的目光。在消博会全球特色消费展区，记者偶遇了一款“胖东来严选”马来西亚饼干。“GPR黄油曲奇饼干去年年底上架胖东来超市，到现在已经卖出两百多万元了。”该品牌的国内代理商、深圳市洋一食品有限公司销售经理卢志才连连赞叹河南的消费带动能力，“河南是个大市场，今年我们打算继续参加郑州的商贸展，并以中原为原点辐射更多国内市场。”他说。

The advantage of Henan's huge market size has also caught the attention of foreign exhibitors. In the Global Specialty Consumption Exhibition Area of the CICPE, the reporter happened to come across a type of "Pangdonglai Selected" Malaysian biscuits. "The GPR Butter Cookies were put on the shelves of Pangdonglai supermarkets at the end of last year, and sales have already reached more than two million yuan so far." Lu Zhicai, the sales manager of Beryls, the domestic agent of this brand, highly praised Henan's consumption driving ability. "Henan is a huge market. We plan to continue to participate in the trade fairs in Zhengzhou and use the central plains as the starting point to radiate to more domestic markets this year," he said.

“五年来我们坚持组织河南的连锁经营企业、电商平台和制造商等优质采购商到会采购，不断丰富省内消费市场、推动产业向新，在消博会这场‘国际范’的消费盛宴中，河南市场的澎湃活力也吸引来国内外品牌的目光，相信会有更多企业来豫投资、深耕中原，共享开放发展红利。”省商务厅有关负责人说。

"Over the past five years, we have consistently organized high-quality purchasers such as chain-operated businesses in Henan, e-commerce platforms and manufacturers to attend the CICPE for procurement, continuously enriching the domestic consumption market and promoting industrial innovation. In this globally-oriented consumption feast of the CICPE, the dynamic vitality of the Henan market has also attracted the attention of domestic and foreign brands. We believe that more enterprises will come to invest in Henan, deeply cultivate the central plains market, and share in the benefits of open development." An official in charge of the Department of Commerce of Henan Province said.

一边是豫企加购国内外潮流“尖货”，一边是海内外企业看好中原消费市场潜力，河南正以消博会为支点，撬动国内国际两个市场，在“双循环”中不断提升产业发展竞争力。（中文来源/河南日报 记者/ 孙静 王歌  编译/李琳琳 实习生 审校/赵永刚）

On one hand, Henan enterprises are increasing their purchases of trendy high-end products both at home and abroad. On the other hand, domestic and international enterprises are optimistic about the consumer market in the Central Plains region. Using the CICPE as a fulcrum, Henan is leveraging both domestic and international markets and continuously enhancing the competitiveness of industrial development in the "dual circulation" pattern.

Web editors: Shen Jianqi, Li Siyao